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1. Minimum five years of workforce, career counseling, education, or related field experience.
2. Masters degree in education, public health, counseling, marketing and/or related field preferred; Bachelors degree required.
3. Demonstrated experience working with Hispanic and/or African American communities.
4. Demonstrated experience working with youth populations.
5. Demonstrated experience in coalition building, collaboration, and partnership evaluation with stakeholders at multiple levels, including K-12 schools, colleges, technical colleges, and public health agencies (governmental and non-governmental).
6. Ability to review and understand research.
7. Experience or education related to marketing, youth messaging, health promotion, etc. (Preferred)
8. Experience utilizing social media outlets. (Preferred)
9. Experience with surveys, focus groups, data collection, etc. (Preferred)
10. Ability to use diplomacy and cultural sensitivity to achieve community buy-in and engagement.
11. Demonstrated experience in all phases of project management (e.g., managing timelines, developing a workplan, identifying priorities, operating within a budget, etc.).
12. Strong verbal and written communication skills.
13. Ability to function independently.
14. Strong interpersonal skills and ability to work in a team environment.
15. Ability to use Microsoft Word, Excel, Outlook and other software.
16. Valid driver's license and ability to travel periodically for meetings, trainings, etc.
JOB SUMMARY:
The Workforce Development Specialist will have a lead role in implementing a 5-year workforce development project. The purpose of the project is to increase the diversity of the public health workforce. The project focuses on African American and Hispanic youth, and uses social marketing as the primary strategy. The individual in this position will: work collaboratively with a marketing firm and experts, including assisting in the collection of data, assisting in the recruitment of the target audience, co-facilitating focus groups, disseminating marketing messages or strategies and conducting activities related to implementation and evaluation of the marketing effort; facilitate the development of the Advisory Committee; assist in monitoring the partnership; participate in all partner and Advisory Committee meetings; support evaluation efforts; disseminate the results.
JOB GOALS:
With core partner and advisory body guidance, this individual in this position will complete the following goals independently and/or with a marketing firm's expertise:
1) By January 2013, identify the current non-public health career pathways most frequently chosen by, the barriers impeding the selection of a public health career by, and the rewards desired by African American and Hispanic high school and college students. Project partners will work with a marketing firm and 3-5 school districts to conduct surveys and/or focus groups with students.
2) By Summer 2013, based on assessment results, and marketing and workforce best practices, develop a plan for a creative, youth-oriented and contemporary social marketing effort to increase the number of African American and Hispanic high school and college students who select a public health career path. Essential to the success of this and the next objective is the involvement of the Advisory Committee, which brings a wealth of workforce, data, and career pathways knowledge and capacity.
3) By Fall 2013, implement the marketing plan. Examples of marketing activities, determined through the assessment and planning processes, are: a web-based public health careers campaign, changes in policies or procedures within schools or other systems, and expanding health science curricula.
4) From Fall 2013-December 2016, community and academic partners will conduct ongoing process and impact evaluations of the social marketing efforts. The Advisory Committee will be instrumental in facilitating the collection of process and outcome data.
5) Throughout the project, sustain a strong community-academic partnership – at both the core partner and Advisory Committee levels – through collaborative activities.
REPORTS TO: Project Manager (Sarah Beversdorf). SUPERVISES: NA
PERFORMANCE DUTIES: The Workforce Development Specialist position duties include but are not exclusive to the following:
1. Identifying and recruiting new Advisory Committee members.
2. Maintaining relationships and regular meetings with Advisory Committee members and core partners.
3. Conducting and documenting an environmental scan of related workforce recruitment efforts in Wisconsin and nationally, as well as conducting a literature review.
4. Identifying a marketing firm to work with.
5. Conducting market research (with the marketing firm) on the barriers and supports to
Hispanic and African American youth entering the public health field.
6. Developing and implementing strategies to address barriers as determined by market research results.
7. Evaluating the strategies.
8. Evaluating the overall project.
9. Disseminating results.
10. Other duties as deemed necessary to meet grant project objectives.
TERMS OF EMPLOYMENT:
Salary and benefits are established by the WPHA and its contracted management firm. Additional information about WPHA can be found at www.wpha.org. Estimated salary range is
$40,000 - 46,000 / year for a .8 FTE position. Benefits include 8 days of paid vacation/year, 5 paid sick days/year, paid holidays, and flexible scheduling. Health and dental insurance is available. Funding for 5 years is anticipated; annual evaluations by the funder will occur.
Employment is contingent upon continued grant funding.
EVALUATION: An annual evaluation will occur with the Project Manager and WPHA Executive
Director. Project partners may also contribute to the review.
LOCATION: The WPHA office is in Kimberly, Wisconsin (near Appleton). Alternative arrangements may be considered.
APPLICATION PROCESS: The application deadline is 5:00 p.m. on December 23. Applications submitted after the deadline may be considered.
Please mail a cover letter and resume to:
Sarah Beversdorf
Diversity Matters Project
Wisconsin Public Health Association
563 Carter Court, Suite B Kimberly, WI 54136
OR
Submit the cover letter and resume electronically to sarah@badgerbay.co. For additional information, please contact Sarah Beversdorf at
715.824.5957 or sarah@badgerbay.co.
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