Donors who hear, touch and understand United Way are more eager to get involved and to give.
Here are some helpful hints:
- USE United Way materials and message, or customize your own using United Way tools.
- INCLUDE articles in your company newsletter abour your campaign and upcoming events.
- DISTRIBUTE our company survey (available on-line) to help you understand your donors personal view of United Way.
- EMAIL messages about your campaign through your interoffice email system.
- PRINT campaign messages on payroll statements.
- SEND out a schedule or calendar to all employees about campaign events.
- BEGIN United Way communications at least one week before making the ask or handing out pledg forms.
- SCHEDULE a United Way speaker at your employee meetings.
- DISPLAY thermometers in highly visible areas showing your campaign goal and your daily or weekly progress.
- CONDUCT fun, educational events that get people fired up. Games, prizes and success stories spark the kind of caring that leads to the most successful United Way campaigns.
Make the Ask
Ask and you shall receive. Believe it or not, the #1 reason people say they don't give to United Way is because no one ever asked them to do so. Giving is a personal decision and we must respect the individual's choice whether or not he or she wishes to give and how much.
- START by making a gift yourself. It is easier to ask someone else to give when you give yourself.
- DISTRIBUTE campaign pledge forms and campaign brochures personally. PLEASE DO NOT simply hand out information with pay checks/stubs.
- ENSURE that every employee is given the opportunity to give. Be sure to include employees who are part-time, temporary, travel or work offsite.
- ASK everyone to turn in a signed pledge form even if he or she chooses not to give. This way, you will know that every person made a choice of whether or not to participate without having to ask him or her directly.
- OFFER incentives for turning in a pledge card (even if a zero gift) and participation at meetings.
- ENCOURAGE payroll deduction - an easy way to give back to the community.
- FIND an associate who has personally benefitted by a United Way program who is willing to share his/her experience.
REMEMBER, YOUR UNITED WAY STAFF IS AVAILABLE TO HELP YOU MAKE THE ASK.
Welcome & Campaign Endorsement CEO/Senior Executive
The Need United Way Representative
Campaign Video ECM, United Way Representative
United Way Wrap-up United Way Representative
Program length and content can be customized to your company's needs.
Sample 15 Minute Group Meeting
Sample 15 Minute Group Meeting
Welcome & Campaign Endorsement......CEO/Senior Executive
The Need.........................................United Way Executive
Campaign Video.................ECM/United Way Representative
United Way Wrap-up..................United Way Representative
Click here for United Way Fox Cities' staff contact information.
