Now, and for Generations to Come

Thursday, December 04, 2014

Now and Generations

Investments aren't just for making money; they can create long-term returns in people's lives and our community.

Contributor: Peter C. Kelly, President and CEO at United Way Fox Cities

Imagine how different our neighborhoods would look without the many non-profits delivering valuable programming to children and youth. Where would the abused and homeless go without the shelters generously supported in this area? Think of all of the arts and how they stimulate curiosity and bring joy to our daily lives.

Investments and charitable contributions are often thought of as opposites. We invest money with the expectation of future growth of the capital. We think of a charitable contribution as donating money without any expectation of a return. I would argue that we need to start viewing charitable contributions the same as investments; perhaps even the most valuable investment you can make. An investment in local non-profits is an investment in this community, now and for generations to come. Charitable contributions provide a valuable return -- a better future for you and your family.

Henry Ford said, "The highest use of capital is not to make more money, but to make money do more for the betterment of life." In 2013, one in three people in the Fox Cities were impacted by United Way-supported programs - talk about putting your investment at work in our community for the betterment of all! Read our "United Way by the Numbers" to get a snapshot of how your investment impacts tens of thousands of lives throughout our community.