Kimberly-Clark: Making a Difference in our Community
Thursday, March 17, 2016
Kimberly-Clark employees frequently volunteer to repack diapers for the Fox Cities Diaper Bank.
Contributor: Nanci Micke, Vice President of Marketing and Communications at United Way Fox Cities
“I lost my job and am a single parent with two children in diapers. If it were not for the diaper bank I would not be able to keep my baby and toddler in dry diapers. Thanks for helping me.”
This statement is from a mom who receives diapers from the Fox Cities Diaper Bank. She is not alone - one in every three people in the community struggles to provide diapers for their babies. This is an issue in the Fox Cities, and across the country. Last week President Obama talked about this basic need for our children and called upon corporate America to help find a solution.
Kimberly-Clark Corporation has responded by donating 22 million diapers to the National Diaper Bank Network, of which they are a founding sponsor. In fact it was the Every Little Bottom Study done by Huggies in 2010, which first drew attention to the fact that many families were struggling to provide diapers for their babies.
Because of the results of the Every Little Bottom Study, Kimberly-Clark asked United Way Fox Cities to take the lead in establishing a diaper bank in our community. Based on the work of diaper banks across the country, we would collect, store and distribute diapers to families with low-incomes. Kimberly-Clark provided the start-up funds to establish the initiative and shared product resources, staff expertise, and volunteer support. United Way Fox Cities provided the organizational structure and staffing.
As a founding partner and collaborator of the Fox Cities Diaper bank, Kimberly-Clark provides ongoing support through product donations, financial resources, volunteer support, and expertise on the product and industry. In 2015, Kimberly-Clark was the lead sponsor of the Dollars for Diapers Campaign, which is hosted by the Appleton Post Crescent.
How has the diaper bank made a difference? Since the Fox Cities Diaper Bank’s first distribution of diapers to local agencies in 2011, approximately 1.57 million diapers have been dispersed to families in our community. Annually, more than 2,600 children and 2,000 families are being helped. This initiative would not be in our community without the leadership and investment of Kimberly-Clark, and for that we are very grateful.