Diaper Need Awareness Week

Thursday, September 28, 2017

Huggies Team

The Huggies Team from Kimberly-Clark Corporation volunteered for the Fox Cities Diaper Bank.

Contributor: Nanci Micke, Vice President of Marketing and Communications at United Way Fox Cities

This week, the National Diaper Bank Network and founding sponsor Huggies announced a study, Diaper Need and Its Impact on U.S. Families, revealing that one–in–three U.S. families (36%) continue to struggle with diaper need. The release of the study coincides with the kickoff of Diaper Need Awareness Week (Sept. 25 – Oct. 1, 2017), a signature initiative of the National Diaper Bank Network, which aims to generate attention, discussion, and action to help those experiencing diaper need.

As a follow-up to a pioneering study completed by Huggies in 2010, this new report provides an updated and comprehensive portrait of diaper need – the lack of sufficient supply of diapers to keep a baby or toddler clean, dry, and healthy, as well as its impact on the well-being of children and families. Findings of the study include:

  • Roughly three-in-four families in need feel they are not being good parents when their children are left too long in a dirty diaper.
  • Of the families in need, three-in five parents (57%) miss work or school due to a lack of sufficient diapers required by childcare, day care or early education programs to care for a baby or toddler. As a result, parents experiencing diaper need missed an average of four days of work or school in the past month.

We've recently been extra busy at our Fox Cities Diaper Bank. Employees from Miller Electric Mfg. Co, The Boldt Company, and Kimberly-Clark have been hard at work repacking diapers. Next week, SECURA will join the effort. The donation of $30,000 of diaper product by Kimberly-Clark through the Post-Crescent's Dollars for Diapers Campaign has increased our diaper bank's inventory and the number of diapers to be repacked. Another $20,000 in product was donated by Kimberly-Clark to the Green Bay and Oshkosh communities.

Eleonora Daireaux, general manager for Huggies, and a United Way Fox Cities Board Member, said, “Increased awareness of diaper need in the past seven years has prompted tremendous growth of the diaper bank community, with more individuals, communities and organizations creating and sustaining diaper banks with donations, dollars and time. However, this new study also emphasizes the need to continue to support families in diaper need, which we are very committed to doing in partnership with National Diaper Bank Network.”

At United Way Fox Cities, we are grateful for our many partners who support the Fox Cities Diaper Bank with donations, volunteer repacking time, and advocacy. And, in this time of heightened diaper need awareness we are especially grateful for the donation of 230,000 diapers from Kimberly-Clark that will further our mission to provide diapers to families in need.