Help for Residents Losing Health Insurance

Thursday, March 13, 2014

ACA Billboard

Billboards, posters, flyers and other media efforts are underway to keep Fox Valley residents informed.

Contributor: Nanci Micke, Vice President of Marketing and Communications at United Way Fox Cities

The countdown to March 31st, when thousands of area residents could lose their health insurance, is on. When new income limits go into effect for Wisconsin's BadgerCare Plus health insurance on April 1st, adults with family income over the federal poverty level will no longer qualify for the plan.

Back in December, United Way Fox Cities convened a group representing our three local counties, area healthcare providers, non-profit agencies providing basic needs services and their funding partners to discuss the BadgerCare Plus transition. We recognized that the number of individuals seeking assistance in the enrollment process was low as compared to the number losing their health insurance coverage. As a result, the group decided to move forward with an extensive outreach campaign.

The action plan to let people know about these changes includes public service announcements on area radio stations and billboards in five locations throughout the Fox Cities. Posters have been installed on the Valley Transit buses, and, many businesses and non-profit agencies are including this information in their newsletters and on their websites. Flyers and posters have also been distributed. Finally, the counties and clinics are making direct phone calls to their clients who are impacted and encouraging them to make an appointment at an enrollment site.

The goal of these efforts is to enroll at least 1,000 individuals during the next 60 days, which would mean that we have directly assisted over 60% of the target population when added to the number who have enrolled so far.

By calling United Way 2-1-1 people can be connected to a schedule of enrollment events and will be directed to the enrollment site most convenient for them. The trained specialists at the enrollment sites can walk the caller through the process of enrollment at, answer basic questions about the different healthcare insurance plans offered and finalize the enrollment into the selected plan.

If you or someone you know may be losing their health care coverage or needs more information about the new health care plans available, please call 2-1-1.

For media questions or for materials to distribute, please contact Terrie A. Pohjola at 920-470-7715 or