Improving Lives Together

Thursday, March 20, 2014


Contributor: Susan Perri, Marketing and Communications Assistant at United Way Fox Cities

I'm a relatively new staff member at United Way Fox Cities. May will mark my one-year anniversary working part-time as the Marketing and Communications assistant. By its very nature, my job requires that I know enough about United Way Fox Cities, and how we operate, to be able to communicate our work within the community. Let me tell you - this past year has been a sharp learning curve - United Way's work in the Fox Cities is extensive! When you consider that 1 in 3 people in our community are assisted by a United Way supported program, you can imagine that there is a lot happening on a daily, weekly and monthly basis within the organization.

Before beginning my work with United Way Fox Cities, my impression of the organization was vague. I studied the website and knew that it was packed with great information, but it was a bit unclear to me how all of the "partner agencies," "initiatives," "impact areas" and "priority issues" came together to improve lives. Although I still can't explain ALL of the intricacies of the work at United Way Fox Cities, I will share a few of the things that I have learned:

  1. First, and foremost, United Way Fox Cities is not just a funder. True, we raise funds. True, we distribute the money to address issues in the community. But, the process that happens before, in-between and after the money reaches the community is incredibly purposeful and goes way beyond funding partners.
  2. United Way Fox Cities' work is based on a solid foundation of facts. Before moving forward on any initiative or in any new direction, staff, board members and volunteers participate in collecting and studying the facts to make sure that the organization's response is thoughtful and addresses the most pressing community needs in the most effective ways.

  3. All of the United Way "lingo" used to describe the work is actually a very well thought-out structure that directs the daily decisions of the organization. And, at the core of the "partner agencies," "initiatives," "impact areas" and "priority issues", is work that creates a better life for all.

Needless to say, I didn't need much convincing, but I am a believer in the work of United Way Fox Cities. Over the past year, I have seen first-hand the work of the organization and know that United Way Fox Cities has an incredible impact on our community. I am honored to be a small part of that work.

You can join us this year - GIVE, ADVOCATE, VOLUNTEER and LIVE UNITED! Visit to learn how you can get involved.