Diapers, diapers, and more diapers!

Thursday, March 16, 2017


Kimberly-Clark donated diapers to the Fox Cities Diaper Bank in response to a recent diaper theft.

Contributor: Nanci Micke, Vice President of Marketing and Communications at United Way Fox Cities

I think most of our United Way Blog readers are aware of the theft of diapers from our Fox Cities Diaper Bank. The entire experience has been a roller coaster ride of emotions. 
First there was that sinking feeling that Rhonda Hannemann, Community Program Officer at United Way Fox Cities, experienced when she entered the warehouse on February 13, and realized that something was very wrong. She knew from inventory and photos that a large number of diapers were missing.
As the diaper bank theft became news, the outpouring of donations was the high point of that roller coaster. Within a week of the story breaking, we had received 400,000 diapers. All of us at United Way Fox Cities were overwhelmed by the response from Kimberly-Clark Corporation, Amazon, and Procter & Gamble. 
NBC Channel 26 conducted a diaper drive for us and arranged to have Kimberly-Clark match everything that was donated. WHBY Radio offered to help in any way. We received checks in the mail and boxes of diapers delivered to our office. A young mom stopped by with her little one and told me that she just had to do something to help. She had brought diapers and said her parents were going to send us a check from Minnesota. 
The story traveled across the country and even internationally. Everywhere I went people wanted to talk to me about what had happened. When I was at the YMCA, people came over and talked to me between Zumba workout songs. Everyone was so proud of the response and happy for the families that the diaper bank serves. There was real relief that those babies would not face a shortage of clean, dry diapers.
At United Way, we know that the Fox Cities is a generous and caring community. We see it in our work every day. But this experience is one that will stay with me for the rest of my life. As one Zumba friend said, “Out of bad, so much good has come.”